Every Pixel
has a PURPOSE
"For four years, I managed Zainab Varawalla as Senior Visual Designer at Sklar Wilton. She's a rare blend of creative intuition, strategic thinking, and emotional intelligence. I entrusted her with high-value client projects, and she consistently delivered outstanding work in both visual quality and conceptual clarity. Her standout McCain Foods project balanced credibility with creativity, earning praise from strategy and insights teams.
Zainab brings warmth and enthusiasm to her work, often stabilizing our team during high-pressure moments. Despite tight timelines and limited resources across national and international clients, she regularly exceeded expectations. I recommend her without hesitation."
- Tasman Richardson, Creative Director
Sklar Wilton & Associates
"Zainab has consistently brought our messy ideas to life especially with Mccain Future of Work series. Having worked with Zainab on several projects, she consistently delivers three key items in all her presentations: Clear design thinking to bring a story to life; strong collaboration to ensure the output accurately fulfills the objectives; and, powerful storytelling through her top-quality design skills.
On top of that, her kind nature and passion make her an absolute pleasure to work with!"
- David Catzman, Senior Director
Sklar Wilton & Associates
"Working with Zainab has been an absolute pleasure. Her exceptional talent as a graphic designer played a pivotal role in enhancing both our quantitative and qualitative research for major clients including Church & Dwight, Subway, and Kraft Heinz. She has an incredible ability to bring data to life—transforming complex findings into visually compelling and easily digestible graphics that truly resonate with our business audience.
Beyond her professional skills, Zainab is a joy to collaborate with. She's thoughtful, responsive, and brings a positive energy to every project. I wholeheartedly recommend her to anyone looking for a designer who combines artistic flair with analytical insight."
- Marina Laven, Managing Director
Sklar Wilton & Associates
I like to use my left brain for design thinking & tickle my right brain for creative expression in the form of illustrations, crafting & more! This balance of analytical rigor and artistic intuition brings both strategic depth and creative passion to every project.
When I'm not designing, I love creating spa hampers and experimenting with polymer clay. As a Provisional RGD certified designer, my journey has taught me that the most unexpected places often spark the best ideas.
See below the services I specialise in:
Why work with me?
You Need More Than Software Skills
In an industry obsessed with the latest design tools, I focus on what actually matters: strategic thinking and clear communication. Whether you're drowning in data that needs visualization or have a presentation that could change everything with the right approach, let's talk.
No project is too complex. No question is too simple.
Why work with me?
You Need More Than Software Skills
In an industry obsessed with the latest design tools, I focus on what actually matters: strategic thinking and clear communication. Whether you're drowning in data that needs visualization or have a presentation that could change everything with the right approach, let's talk.
No project is too complex. No question is too simple.
Transform PowerPoint decks and spreadsheets into strategic storytelling tools.
I've crafted compelling presentations and data visualizations for major brands including Sobeys, Kraft Heinz, Church & Dwight, and Molson Coors that engage decision-makers.
From comprehensive website design to interactive Facebook apps, every interface decision is guided by user needs and business goals, not design trends.
My global perspective ensures designs work across different markets and user behaviours.
Make boring numbers come alive. I specialise in creating personas, one-pager dashboards, and comprehensive infographics that transform spreadsheets into insights.
Every visualisation prioritizes clarity and understanding over aesthetics, ensuring your data tells the right story.
A brand is more than a "pretty logo"—it's your strategic positioning made visible.
From startups to established companies like HUL, I develop cohesive brand identities and social media strategies that communicate your unique value through deliberate visual systems.
Push the boundaries of traditional presentations with dynamic, interactive experiences.
Notable projects include the Kraft Heinz microsite and McCain "Future of Food" presentation, combining strategic storytelling with cutting-edge digital design.
Bring ideas to life through custom illustrations, wedding designs, and handcrafted products.
From editorial graphics to personalised gift boxes and polymer clay art, each piece creates memorable experiences that blend digital creativity with hands-on craftsmanship.