The Brief
Lisa magazine needed to connect with GenZ audiences who were social media addicts seeking authentic, sarcastic content. Challenge was competing in a saturated market while appealing to users who prefer scrolling over posting and images without text.

The Process
Conducted brand audit and competitive analysis revealing 89% prefer scrolling and 63% like text-free images. Created fictional character #NoFilterLisa with mood-based color coding: yellow for sarcasm, red for passion, orange for serenity, blue for Q&A. Designed engaging doodle style and Instagram filters.

The Solution
Won best pitch with low-effort, high-reward content strategy. Created media kit with stickers and promotional items for launch. Client loved research-backed approach but wanted modified version instead of full character. Successfully positioned brand for GenZ engagement through user-friendly filters.