The Brief
Close friend needed complete wedding stationery suite incorporating personal elements: cricket, Harry Potter, and travels. Client wanted personal storytelling but was uncertain about illustration style. Challenge was balancing personal touches with traditional wedding industry aesthetics across multiple collaterals.

The Process
Started with Procreate sketches exploring various directions. Initially disagreed on creative approach but collaborated to explain industry standards for wedding designs. Settled on simple Indian motif style with gold accents and watercolor illustrations. Navigated overseas printing vendor communications and logistics challenges.

The Solution
Created cohesive brand system spanning digital invitations, wedding rituals brochure, welcome hamper cards, gift tags, and function easels. Successfully balanced personal storytelling with traditional wedding aesthetics. Client was thrilled with final results. Project demonstrated ability to manage complex multi-touchpoint projects and client education.