The Brief
Dubai-based startup Mazkara needed complete brand identity for their salon and spa search engine platform. Challenge was single-handedly managing all design aspects for one year to launch this intangible e-commerce product while creating a serene, trustworthy brand experience.

The Process
My first UI/UX experience involved extensive trial and error through detailed discussions and iterative design. Created minimal, clean aesthetic using calypso yellow inspired by mascara brush swishes. Designed complete 360° brand system including website, app screens, and advertising materials over several months.
The Solution

Successfully launched comprehensive brand identity with logo, complete UI/UX system, and marketing materials. The lengthy design process resulted in a cohesive platform that balanced serenity with functionality. Project provided invaluable learning experience in startup environments and end-to-end digital product design.