The Brief
Banale needed strategic marketing design that connected with urban travelers and city dwellers. Challenge was moving beyond aesthetic design to create relatable, audience-focused content for their product line targeting modern urban living needs.

The Process
Spent 6 weeks working with entrepreneurial team in Milan learning strategic marketing design approach. Created website pages, marketing collaterals including social media content, and banner advertisements. Focused on understanding audience needs rather than just visual appeal.

The Solution
Most website design suggestions were implemented and are currently live. Holiday campaign advertisements successfully launched across platforms. Website traffic and user response increased significantly due to strategic design upgrade. Gained valuable experience in audience-focused marketing design approach.