The Brief
The client needed to understand value perceptions among Canadian grocery shoppers in a competitive market. Challenge was transforming months of research insights into an engaging presentation for C-Suite executives instead of boring traditional reporting format.

The Process
Worked with strategy team to identify key insights from extensive research data. Condensed findings into 25-30 slides using compelling storytelling approach. Replaced text-heavy charts with large impactful images, dynamic animations, and slice-of-life photography instead of stock photos. Click through to understand the BEFORE and AFTER versions better!

The Solution
Created visually compelling presentation that impressed executives who couldn't believe data could be told so engagingly. Used large statistics, infographics, and proper sourcing to maintain credibility. Successfully transformed boring research into memorable business communication that highlighted critical insights effectively.