The Brief
Fair & Lovely wanted to change their brand image by promoting their NGO that provides education to rural girls in India. I designed a website to help urban audiences donate and create awareness.

The Process
Led the design after brainstorming #It'sNotFair campaign. Used double exposure effects in Photoshop with real images to create emotional impact. Chose somber colors with hints of pink for brand connection.

The Solution
Created mouse-over interactions with double exposure photography. Won the competitive pitch against other agencies. Client loved the visuals but wanted simpler content. Successfully shifted brand perception toward social impact.