The Brief
Kartell, the iconic Italian design furniture company, needed an innovative strategy to enhance the in-store retail experience while staying true to their brand. Our challenge was engaging new customers who needed to understand the value and legacy behind Kartell's transformation of plastic into luxury design since the 1950s.

The Process
We spent weeks researching the brand and visiting stores to understand the customer experience firsthand. we analyzed competitors like Vitra, Zara Home, and IKEA for strategies that were working. From there we developed customer personas and proposed 4 annual events with digital integration including teasers, broadcasts, and online competitions. Personally, I also learned how to collaborate with a team who possess different skills. This can be challenging as we all had unique ideas but we collectively focused on the end in mind.

The Solution
We build a comprehensive event strategy with scheduled plans and visual mockups, including nature-inspired "Kartell goes GREEN" experience. I developed an icon library and transformed weeks of research into clear infographics and 20-slide presentation. We successfully balanced strategic thinking with information design and storytelling. This was also voted amongst the top 3 strategies of the workshop.