The Brief
Building a personal brand identity presents the biggest challenge for any designer. When launching a freelance venture combining design services and crafting, the goal was to create something passionate and uniquely representative of the designer's style.

The Process
The brand identity drew inspiration from the iconic purple wall and yellow frame from F.R.I.E.N.D.S. Using bright coral, mustard, and teal colors paired with the playful Mari & David typeface, this project served as key exploration in developing a distinct artistic style.

The Solution
The final result built a vibrant brand language that perfectly captured personality and creativity. The collection combines personal storytelling with bold visual choices, demonstrating how individual experiences translate into cohesive, recognizable design. This visual identity served for many years before evolving to a less saturated color palette with a beige background, reflecting growth and maturity as a designer.