Every few of years, I feel I need to recreate my website. I believe our personal style as designers evolve over time, and the current branding of yourself no longer reflects who you are as a creative person. This project was my transition toward a more strategic design perspective.

I maintained my signature logomark—derived from Arabic calligraphy that connects to my roots. As my personal brand evolves, this element remains central to my story. During this phase, I was completely obsessed with illustrating on Procreate. The color palette became more subtle than my previous branding while preserving my illustration style.

I also experimented with basic animations, adding movement to enhance user experience. This redesign showcased my growth as both a designer and storyteller, blending cultural heritage with contemporary design thinking.